https://www.robzamora.com/about daily 0.75 2022-08-02 https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1610302985112-SP3QVZAH3V485T64Z4M1/About-+Hero+Image+%E2%80%93+4%402x.png https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1610995916305-D64H22YYPIN738EWNOHF/Tools+Icons-2.png https://www.robzamora.com/work daily 1.0 2022-07-17 https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1610237742609-YQZGN2SX2O9XRJMUDQFR/About-+Hero+Image%402x.png https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1610237830076-XKOK6NLO0GZYZ5C5CMJE/Group+98%402x.png https://www.robzamora.com/work/listener-adobe-xd monthly 0.5 2021-01-10 https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609471452984-KRC1ENBU8TOWWQC1HCB7/Screen+Shot+2020-12-31+at+10.23.09+PM.png Work - Listener Quotes & screen shots of videos from research https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609475342500-KYRM0U9QTB3T6JTQHZFF/Screen+Shot+2020-12-31+at+11.27.11+PM.png Work - Listener Insights https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609476655135-EN4K44EDM8FMR2C4TMJM/image-asset.jpeg Work - Listener https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609475322457-RGT8OFWPWGRHWT5L9EPW/Screen+Shot+2020-12-31+at+10.45.50+PM.png Work - Listener Apple Accessibility Panel https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609513506958-X63O6OG5OBINZ5BV94U0/Persona+-+XD.png Work - Listener User Persona https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609475963425-8M07G758K09POLZTR0PT/Moscow+Method-+XD.png Work - Listener Moscow Method Chart https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609475917058-T2REK6OG9ZIF9YVQ3FBI/Screen+Shot+2020-12-31+at+11.27.28+PM.png Work - Listener Mind Map https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609476836476-WJELETMACBS8E5VWFFZE/Screen+Shot+2020-12-31+at+11.53.15+PM.png Work - Listener Mid-Fi Wireframe examples https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609478587445-KOGNKNYR0W71RT3UIRXB/Screen+Shot+2021-01-01+at+12.16.30+AM.png Work - Listener Quotes from testing interviews https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609481956761-AV21UXUID23UH9N0ALNI/HI-FI+Screens%402x.png Work - Listener Hi-Fi Screens https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609479911351-SL5YLDMFOWAM8136Q8NW/Screen+Shot+2020-09-24+at+9.55.12+PM.png Work - Listener Insights https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609482132144-S6C6UFP7BVG57FWPIZVQ/Desktop+Screen.png Work - Listener Desktop Mockup https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609514287733-NO4WLNATGEB1A8981RVO/Macbook+Mockup.png Work - Listener https://www.robzamora.com/work/funpeople monthly 0.5 2022-07-16 https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609384693378-7HJITBGEEC6XY5CXSZ1G/Primary+User+Persona.png Work - Fun People Primary User Persona https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609384723395-YGDQT35NSQLTWI9DKGNM/Secondary+User+Persona.png Work - Fun People Secondary User Persona https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609385254497-FKN02COJI5VMMBXT5OUG/USER+JOURNEY.png Work - Fun People Future User Journey Map https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609385965373-ZMZ4J3PJPSN7RFSTZNDJ/Screen+Shot+2020-09-30+at+12.14.09+PM.png Work - Fun People - How Might We When started ideating, we constructed a Lean UX canvas to organize and map the direction of our ideations. This lead us to constructing 3 How Might We’s the encapsulated our problems that we needed to solve for Rebecca and other users like her. https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609386005305-C2TF3CK4FQSL69XGIU04/Moscow+Method.png Work - Fun People - MOSCOW Method Since we organized the ideations by their problems; we separated them in to levels of priority by using the MOSCOW method. We knew that there were a lot of things we could add and address in the app, but with this chart we sorted the level of need that our users were facing. This would then carry in to our prototypes. From the MOSCOW method we come up with the MVP seen below. https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609387341001-Z65ZKILKUOBLDGZ72D5H/Screen+Shot+2020-09-30+at+12.43.37+PM.png Work - Fun People - Concept Sketches & Mid- Fi Wireframes From our ideation sketches and brainstorming, we built a quick lo- fi prototype to test the user flow. We tested on 4 users, and gained good insight in terms of flow time, and possible UI inputs/ modifications to take in to account. https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609387842397-P6GQ5VZLJFPON9SQGV77/Screen+Shot+2020-12-30+at+11.10.10+PM.png Work - Fun People Mid- Fi Wireframes 2/2 https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609387747176-AM7SZ2D3K4Y9181X1JH2/Screen+Shot+2020-12-30+at+11.08.06+PM.png Work - Fun People Mid-Fi Wireframes 1/2 https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609388701777-DWQ94MO7PM3GOQUVFESL/HeatMaps.png Work - Fun People - Maze Test Participants had varying levels of success, but all participants where able to complete the assigned tasks. We noted some indirect successes paths and divergent paths from the planned flow, so we knew that we would want to elaborate this during the interviews https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609389214811-FYS0HMIZILMP9IC1GC84/Interview+quotes%402x.png Work - Fun People - Test Interviews In the interviews we found that users were able to conduct the flow with relative ease, but we did find pain points in the type of icons we used, as well as locations of certain features. For example, though all the users were able to locate the community feature, the did not recognize the icon, only assumed that was the screen because the other ones were more obvious. https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609389630061-15ZHLZS8FNBHB8PW3NU2/Screen+Shot+2020-09-30+at+12.56.23+PM.png Work - Fun People Changes made https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609389891625-G3HCIMM6ZLUHHHJFRFJI/iPhone+FP+Mockup.png Work - Fun People https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1611628639620-Q2LC71Y9OGXWA9SODGBT/iPhone+12+Mockup+%232.png Work - Fun People https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609522911249-Q8F1QMTCQUKEUYSA2TVA/SWOT+ANALYSIS.png Work - Fun People SWOT Analysis of Fun People https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609522507513-4093OAYLE1KZC14NKMWC/Fun+People-+Lean+Canvas.jpg Work - Fun People Lean Survey Canvas https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609522911313-LABENQ28NQ449QM0IKRM/Screen+Shot+2020-09-30+at+11.39.42+AM.png Work - Fun People Feature Comparison of competitors https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609522506082-GWTRIUADXR6FUMT9QFGY/Screen+Shot+2020-09-30+at+11.47.55+AM.png Work - Fun People Quick Stats from Surveys https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609522507726-3SBENMTKMQ00IFUWPYGQ/Screen+Shot+2020-09-30+at+11.56.21+AM.png Work - Fun People Affinity Diagram of insights https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609522911512-V0WOWVMDFZOEK3VZMAUH/MARKET+POSITION.png Work - Fun People Market Position Map https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609522508365-WNHJ1SDDLZ8GYFJM0PSD/Screen+Shot+2020-09-30+at+12.01.13+PM.png Work - Fun People Empathy Map https://www.robzamora.com/work/iiipoints monthly 0.5 2021-01-18 https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609538292328-WF4IUMBC3FOB4HSGOELI/User+Journey+Map%402x+copy.png Work - III Points Current User Journey Map https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609538234138-6W0RG6R9ONAF0QWHS03V/User+Persona.png Work - III Points User Persona https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609539362253-10G0MORXCZ8SB8SQ3PM6/MindMap.jpg Work - III Points https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609539514308-ABNIASEA5KVOAC1CTDDB/Moscow.jpg Work - III Points https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609354308896-O2QE7MX3DUYXUCN0HZYL/MircroSite+-+Before+Flow.jpg Work - III Points User Flow: Pre-Event https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609354351412-JZ493ZBX8PQYM7X83WRU/MircroSite+-+During+Flow.jpg Work - III Points User Flow: During-Event https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609354380767-J4CUPI0L7LH47T3QGM7Q/MircroSite+-+After+Flow.jpg Work - III Points User Flow: Post-Event https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609364012448-FVL7C799FI9WY3H9PPBZ/Bitmap.png Work - III Points Concept Sketches https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609376790632-JIQ7CJU9SUYL6HZQFZ4V/Group+28%402x.png Work - III Points Mobile Screens https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609376860051-HOYULNRXV69KHKS8NUKS/Group+29%402x.png Work - III Points Tablet Screens https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609375583117-OUD51R39KLW8X6Y2D0PJ/Mockup+2%402x.png Work - III Points https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609537917097-1XY4D1FG6YH0X8LTCMSK/Screen+Shot+2020-11-12+at+2.13.13+PM.png Work - III Points https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609542038981-7A3F7PB7WFISLFJVP8VL/Group+31%402x.png Work - III Points https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609537292906-382EHYO3GU6UMC8JSCQ0/Market+Quotes.png Work - III Points Quotes from market research https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609539887116-629DUHAYICJLRJ7NEIZH/Guide+Page.png Work - III Points https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609540396122-HU3P9JNBGT8N4BEDHY0C/System.png Work - III Points Design System https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609540359977-0UJYEWBU1677OJJZ6M7X/Screen+Shot+2020-11-13+at+11.59.24+AM.png Work - III Points Mood Board https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609537916902-K8DPVKUO9DUDYXG4FD5G/Screen+Shot+2020-11-12+at+2.09.05+PM.png Work - III Points https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609539887902-EKT42W3PIK8C46CTCRT1/Home+Page.png Work - III Points https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609542039301-AW77P1EBLF9HB1C6380G/Group+30%402x.png Work - III Points https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609537236136-2KZ7HTJV67Y486WNDT8J/Feature+Comp+copy.png Work - III Points Feature Comparison of competitors https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609539886780-BJUPF8MPBY1HGIAPGNPI/Line+Up+Page+%5BDuring%5D.png Work - III Points https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609537193861-G67P2SHOFUS28CK8L72E/Market+Pos+Map.png Work - III Points Market Position Map https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609540356650-U8TIEIN1D265B7MWWRUJ/Style+Tile.png Work - III Points Style Tile https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609539886953-ANMPPYI70J9CV2FFFBNZ/Map+Page.png Work - III Points https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609539891161-TV14RNG3Q4ZLVRJO5K2G/Mid-Fi%27s.png Work - III Points https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609539886100-UTUWMY29DTCJQ80QHFUE/Ticket+Purchase-+Page.png Work - III Points https://www.robzamora.com/work/tangy monthly 0.5 2021-01-18 https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609437837060-3YXXY2R70PWWSKJ8ZFS1/Journey+Map%402x.png Work - Tangy Current User Journey Map https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609437808629-XFH8LTOFRLVDVFN6KVMT/User+Persona.png Work - Tangy User Persona https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609438807443-HB46QWN1A2RX9WLTMQT7/Tangy+Management+-+Mind+Map.jpg Work - Tangy Mind Map of ideas https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609438972315-3W1ZDQAQITGS2IY122Q9/Moscow.png Work - Tangy Moscow Method Chart https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609439735281-DJX1PNXKZM185YPWVNBX/Tangy+Management+-+Site+Map+%281%29.jpg Work - Tangy Sitemap of booking site https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609439799959-KO0GZKH76DB6QYKADFBB/Tangy+Management+-+User+Flow.jpg Work - Tangy User Flow (Happy Path) https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609443775490-Q58932BEWGHOCV5Y824L/Screen+Shot+2020-12-17+at+3.45.55+PM.png Work - Tangy https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609446148314-OYIW9NNGBI2M4RYND08J/Mood+board.png Work - Tangy - Mood Board I pulled together a mood board based on attributes that Tangy could benefit from and what the overall design aesthetic could be. I honed in on an Art Deco style, but made sure to place a clean modern lens on the design. https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609446760406-GLGIX5ITH12EMTWCZ819/Screen+Shot+2020-12-31+at+3.28.37+PM.png Work - Tangy - Design System I emphasized the Art Deco and modern marriage by choosing colors synonymous with classic Miami Art Deco, but muting them a bit. I then created simple yet ornate graphic images that could be used as elements to emphasis items or information. To take the mood further, I utilized Rousseau Deco for the heading, and then Avenir for the body. I felt that the combination of these two typefaces kept with the mood throughout the site. Once My design system was complete, I then went on to produce all the screens in full Hi fidelity. https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609450764707-3FKDQOVJ1X1CRKT298BZ/Main+Devices.png Work - Tangy https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609444645203-VNP2EKL3AU3VH98OPCYZ/Changes+1.png Work - Tangy https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609525623369-YDW9RFJ3PPUIGWPBZ4Q6/Affinity+Map+%281%29.jpg Work - Tangy Affinity Diagram https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609448673696-ER065PE15OXNQ1CSU8S7/Multi+Screens+1.png Work - Tangy https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609527343039-HDAYR85JP9930Q5FQMLO/Screen+Shot+2020-12-08+at+1.50.11+PM.png Work - Tangy https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609527689421-TUT9F5Q6KFBKVB3OBKXC/Tangy+Product.png Work - Tangy https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609525317962-NCI8HOYUS3IOMKFV9FD8/Market+Position+Map+copy.png Work - Tangy Market Position Map https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609525360783-YKUPO59C0J6V8IT2ZWHO/Screen+Shot+2020-12-31+at+12.16.01+PM.png Work - Tangy SWOT Analysis of Tangy https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609527339692-2VQ080NMQ96KSCFMV4JW/Screen+Shot+2020-12-08+at+1.39.58+PM.png Work - Tangy https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609448673552-WGRPF2F983VBUUF88OTE/Multi+Screens+2.png Work - Tangy https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609525545193-MNJXCSMW59S5ASC4A5Q3/Screen+Shot+2020-12-31+at+12.38.05+PM.png Work - Tangy Survey States https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609444645594-AA5X0PQYI4XC25BNSYA1/Changes+2.png Work - Tangy https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609527696561-PNV0UO1QRJMD3VWEUHBV/Waterbottles-+Tangy.png Work - Tangy https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609525544785-VIFX05B2RQD1WXZLL3DO/Screen+Shot+2020-12-31+at+12.39.40+PM.png Work - Tangy Interview Quotes https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609527340688-8Z28XMCYZB99HOE6JK0U/Screen+Shot+2020-12-08+at+1.39.32+PM.png Work - Tangy https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609448673107-HIQSELPE4KD924D4PZ4U/Multi+Screens+3.png Work - Tangy https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609525318103-MA22WG67YNUXVDOVIUHY/Feature+Comp+copy.png Work - Tangy Feature comparison of competitors https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609444645140-UI0UP4SXLPVEAVCUW1B8/Changes+3.png Work - Tangy https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/1609449478047-Y96WDOWYTKNSSAVFTLNC/Multi+Screens+4.png Work - Tangy https://www.robzamora.com/work/papa monthly 0.5 2022-07-17 https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/f13ea257-2c19-4223-a679-c0e0c62dd100/51+%282%29.png https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/d334a7cd-2d39-4c70-a291-ef9b8ca13a43/Interview+peeps.png Work - Papa - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/7f89be90-d4c5-4a2e-ac7e-315186c025d6/Archetypes.png https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/49b2a6bd-dad4-47c6-8e74-3b02594cdda3/Collage+1.png https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/55a45d3d-483e-4fbe-ab21-69c5f6ea44f1/57+%281%29.png https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/82c272d6-6576-49b2-8994-2e828015947b/Mid+2.png https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/7879776c-6e59-4858-84ab-d2e1ad263d7a/Mid+1.png https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/81b01e21-3d19-4dcd-93dc-60a7654f9199/Collage+2+%281%29.png https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/4b3da341-a51f-4f9b-9ca8-a83ae9fc7c6e/Screen+Shot+2022-07-17+at+3.57.49+PM.png https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/53002f23-4f6d-4c83-a4c3-a1e943884a24/Compare-+4.png https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/2d45ad11-a42f-4ef9-b3e5-47cdc54aae62/Compare-+5.png https://images.squarespace-cdn.com/content/v1/5feb99173eef2c562d477b5d/c1f67a14-cfcf-4e15-b329-d57e9f41275a/Mock+up+3.png